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Ensure the peace of mind and
protection of your loved ones
later on with a plan from

Canada Purple Shield


    ABOUT US -> Company Facts

Company Facts

Business Focus
Insurance exclusively for final expenses and the funding of prearranged funerals

Customer Service
Please write to:
Assurant Life Of Canada
PO Box 93040
1111 Davis Drive
Newmarket, Ontario
L3Y 8K3
Call: 888.977.3752
Email to: Administrative Office

Head office

5000 Yonge Street, Suite 2000
Toronto, Canada, ON
M2N 7E9

Assurant® Life of Canada was formed on April 1, 2006. The company assumed all policies issued by Fortis Benefits and Pierce National, companies that were previously a part of Assurant Inc. The first policy was written in Canada in May, 1963. Assurant Life of Canada operates under two brand names, Purple Shield and FamilySide.

Total Assets
Over $1.3 billion*

External Auditors

A.M. Best Rating
Excellent. Outlook: Stable

Parent Company
Assurant inc. is a premier provider of specialized insurance products and related services. A Fortune 500 company and a member of the S & P 500 Index, Assurant Inc. is traded on the New York Stock Exchange under the symbol AIZ. Assurant Inc. has approximately $29 billion in assets and $8 billion in annual revenue.

Assurant Life of Canada is licensed to operate as an insurance company, underwriting life and accident and sickness insurance, in all provinces and territories in Canada. Funeral service professionals and licensed agents distribute Assurant Life of Canada's unique products.

Assurant Life of Canada offers a comprehensive product portfolio of insurances plans and annuities for the funding of funeral contracts and personal final expense needs.

Fiscal Year 2013 Number of days*
Average time to issue a new policy 1.5 day
Average time to pay a claim 1.0 day
*Note: days include week-ends and holidays

    ABOUT US -> Testimonials

AB     BC     MB     NB     NL     NT     NS     NU     ON     PE     QC     SK     YT

    ABOUT US -> Location

Office Location

5000 Yonge Street
Ste. 2000
Toronto, ON
Canada M2N 7E9
Tel 1.416.733.3360
Email us


    ABOUT US -> Products

Canada Purple Shield offers a wide variety of funeral insurance and final expense plans.
Our products are the result of careful research and years of experience.

Final Expense Insurance – Canada Purple Shield

Ensuring financial security and the well-being of your loved ones are the main reasons you buy life insurance...
Our Canada Purple Shield final expense products are specifically designed to set money aside for the future use of paying for a funeral or cremation at the time of need, in addition to mortgage loans, credit card or other debts you may leave behind. Regardless of your age or health condition we offer an insurance plan to meet your needs:

  • No medical exam required.
  • Plans are issued immediately, regardless of your health.
  • Offered to individuals from 0 to 99 years of age.
  • Guaranteed Premiums that will never change.
  • Life time coverage ranging from $400 to $50,000.
  • Increasing death benefit to help protect against inflation.
  • Quick claim payment, often paid immediately. The designated Beneficiary receives the death benefit proceeds without having to wait for the will or estate affairs to be settled.
  • Death benefit proceeds are received tax free. If a plan is registered as a Tax Free Savings Account (TFSA) or sponsored by a funeral home, all the money grows with tax-free interest.
  • Proceeds can be assigned to any funeral home to pay for funeral expenses and are accepted by all Funeral Directors as payment. Canada Purple Shield® can direct the proceeds to the funeral home of your choice giving peace of mind to you and your family that money to cover your funeral will be available.

The World Wide Travel Insurance Plan ... passport to a client's peace of mind.

* Some restrictions may apply

The Worldwide travel insurance Plan ("Travel Plan") is another example of the wide choice of value-added products offered by Assurant Life of Canada®. This plan provides your family with a peace of mind knowing all details will be taken care of if your death occurs while travelling away from home. If a death should occur while out of the country or even just out of town, returning the deceased to their home can be an expensive and complicated process. The Travel Plan takes care of all the details and associated costs.

Complete Coverage with Attention to Detail... When someone covered by the Assurant Life of Canada® Worldwide Travel Insurance Plan dies 100 kilometers or more away from home or when they have crossed an international border, one toll-free phone call is all that is needed to begin the process of returning the deceased to their home. Travel Plan associates are on call 24 hours a day, seven days a week and will immediately begin notifying the appropriate parties necessary for a quick and safe return. Travel Plan services include the following:

  • Handling of all necessary documents, including consular services if death occurs outside Canada.
  • Locating and arranging transportation to a local funeral establishment near the place of death, who will then prepare the deceased for transportation home to Canada.
  • Providing transportation for one traveling companion to return home with the deceased to Canada.
  • Traveling alone – If the insured is traveling alone, the plan provides transportation and reasonable travel expense for one next of kin to travel to the location of the sending funeral establishment and to return home with the deceased to Canada.

Shielding your family from unexpected financial loss has never been so easy and affordable!

Final Documents Service and Identity Theft Restoration Services

  • Options available for an additional cost

    Why FDS?

    Our Final Documents Service ("FDS") provides your family with a professional, knowledgeable and convenient aftercare document preparation service.

    Assurant Life of Canada's Final Documents Service (FDS) provides a customer's family with a professional, knowledgeable and convenient aftercare document preparation service. FDS is a pioneer in estate documentation ... assisting in the accurate and timely processing of necessary forms and documents after the passing of a loved one, speeding up the time to claim and secure closure, and helping to maximize government and corporate benefits. The customer's family receives a customized package with a cover letter taking them step-by-step through the signing of the prepared documents. Also included are attached preaddressed stamped envelopes and copies of all correspondence for their files. A complicated and time consuming process is simplified to assist at a difficult time.

  • Relief from tedious administrative burdens after the death of a loved one

    In just 4 simple steps, your paperwork is completed. An FDS associate:

    • Call to collect the details, which takes approximately 30 minutes.
    • Review over 220 items, choosing only those which are relevant to a customer's situation.
    • Complete the paperwork and then mail the documents ready for signature. Should there be any questions once a package is received,
          our compassionate associates will be pleased to guide a customer through the process.

        Final step - you place the stamped envelopes in the mail.

    Of the many items, here are a few actions the Final Documents Service will initiate for your family:

    • Apply for Canada Pension Plan death survivor and children's benefits
    • Notify Veterans Affairs
    • Notify insurance companies and banks
    • Apply for a GST refund
    • File for corporate pension plan benefits in Canada or foreign countries
    • Notify passport and driver's license offices
    • Retire the deceased's Social Insurance Number and Health Card
    • Transfer rewards points in affinity or membership cards
    • Notify and terminate WSIB coverage
    • And over 200 other items!

  • Identity Theft Restoration

    Identity Theft Restoration (ITR) is an important protection included with your FDS plan. ITR offers a full restoration provision in the event that your passport, driver's license or other important identity documents are stolen, or if you suspect fraudulent use of your identity for credit.

    ITR service provides you with the following benefits:

    • Certified Fraud Restoration Specialist dedicated to your case.
    • Investigates all fraudulent accounts on credit profile.
    • Issues fraud alerts to national bureaus and your credit file.
    • Restores your credit accuracy with national credit bureaus.
    • Identifies creditors and disputes all fraudulent accounts with affidavits, statements or legal dispute letter.
    • Notifies and works with the collection agencies of those creditors holding fraudulent accounts.
    • Notify and work with Passport Office, financial institutions, utilities, CRA, provincial health plans, etc.
    • Work with police, federal law enforcement and Service Canada.
    • Services continue until you confirm it has been resolved.
    • Report of the investigation to you upon completion.

Step 1 - What is your age?

OR Use the slider below to enter your age

Please enter you age and press "Enter":   years old


Step 2 - Estimate the cost of your final expenses

OPTION 1:    I would like a quote for the selected amount: $5000    $10000    $15000    $20000


OPTION 2:    I would like to specify my own amount (Minimum $1000): $


OPTION 3:    Click here to use our detailed worksheet to determine my needs


Step 3a - Select your quote

Step 4 - Tell us about yourself

Enter your PROMO CODE here ->

All fields followed by an * are required
First Name*          
Middle Initial          
Last Name*          
Address 1*          
Address 2          
Postal code*     Format:   A9A 9A9
Phone*     Format   111-111-1111
D.O.B*     Format:   DD/MM/YYYY
S.I.N.*     Format:   111-222-333
Payment Authorization (Bank transaction)
Name of institution     Draft day  
Transit number     Account number  
Bank number     Account type  
Name on check:
First:    Last:
Other name on check:
First:    Last:
Payment Authorization (Credit card)


Step 5 - Review your information

Please review the following information.

We would suggest that you print a copy for your records and verify thoroughly the following before checking out:


Step 6 - Confirmation of purchase

The customer receives here a confirmation back from the server

      Email      Print   

Initial Plan

My age:
My needs:
My lifetime coverage:
0 year

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Printable version:   print FAQs icon


Preneed Sales Counsellors
Full-Time Sales Agents

This professional position provides insurance
benefits, industry specific training, great
incentive programs, marketing expertise, and
products to help you become successful in your career.

If you are a highly motivated, self disciplined
individual with a desire to earn an above average
income, or more, and can achieve and surpass goals,
then You need to talk with us.

Purple Shield logo

Positions are available NOW!

Want to be part of a company that is the forerunner in
Pre-need, Pre-planning and Pre-arrangement? Why join our team ?
  • Market leader in ALL provinces in Canada
  • Great incentive programs
  • Insurance benefits

Become an Agent

Lorraine Bowering
Sales Agent, Newfoundland
Portrait of Lorraine Bowering. Sales Agent in Newfoundland."I love working for Assurant, selling Canada Purple Shield products.
I totally believe in this product; otherwise, I could never sell it. It is a wonderful feeling to walk into a home and realize that I can offer a product, regardless of health or age, that have paid up benefits with no lifetime pay, and that grows interest until death, even after it is paid up. It is an awesome service to our Country, Provinces and individual communities, to know that as an Agent, I can offer "Peace of Mind" to all individuals to be able to cover their final expenses for their loved ones through their "Wishes and Memories."



Thank you!

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    CONTACT US -> Contact information

Head office:

5000 Yonge Street
Suite 2000
Toronto, Ontario
M2N 7E9

Call Toll-free:
Email us


Click here
for a FREE
Wishes & Memories
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CONTACT US -> Help & Resources
We care about our you picture


At Purple Shield of Canada we appreciate the opportunity to respond to our customers. Your feedback helps us improve our products and services. Our goal is to provide timely, complete, and comprehensive responses. Working as a team, we handle your concerns with a consistent high standard of customer service, resolving most at the first point of contact.

Complaint Handling Process

Step 1 - Let us Know

If you have a concern or complaint, you can contact one of our Customer Service Associates by mail, phone, fax, or email.

Claims and Customer Service Department
  a: P.O. Box 93040, 1111 Davis Drive, Newmarket, Ontario L3Y 8K3
  p: 1-888-977-3752
  f: 1-877-217-3435
  e: customerservice@familyside.ca

Step 2 - Talk to Management

If you are not satisfied with the solution you receive from the Customer Service Associate in Step 1, the Customer Service Associate will offer to elevate your concern to one of our Managers, communicating the relevant details on your behalf. Alternatively, you may contact one of our Managers using the contact information noted above.

Step 3 - Still not satisfied

If your concern remains unresolved after you have followed Steps 1 and 2, you may contact Assurant Life of Canada's internal Complaints Liaison Officer (also known as the Ombudsperson). The Complaints Liaison Officer is dedicated to resolving disputes fairly and professionally. The Complaints Liaison Officer will review your particular situation and determine the appropriate next steps, directing it to the appropriate business area for investigation and response. You may contact the Complaints Liaison Officer in writing, by phone, fax, or email.

Complaints Liaison Officer
  Address to the attention of the ALOC Ombudsperson

  a: 5000 Yonge Street, Suite 2000, Toronto, ON M2N 7E9
  p: 1-800-561-3232

Step 4 - External Recourse

If your concern has not been resolved to your satisfaction, you may have it reviewed by a third party.

The Ombudservice for Life & Health Insurance (OLHI)

a: 401 Bay Street, Suite 1507, P.O. Box 7, Toronto, ON M5H 2Y4
p: 1-888-295-8112 (toll free), 416-777-9002 (Toronto), 514-282-2088 (Montreal)
f: 416-777-9750
w: www.olhi.ca

Québec - Authorité des marchés financiers (AMF))

Service du traitement des plaintes et de l'assistance
a: 800, square Victoria, 22e étage, C.P. 246, tour de la Bourse, Montrééal (Québec) H4Z 1G3
p: 514-395-0337
f: 1-877-285-4378

Privacy – Office of the Privacy Commissioner of Canada (OPC)

a: 112 Kent Street, Ottawa, ON K1A 1H3
p: 613-995-8210; 1-800-282-1376
f: 613-947-6850
w: www.privcom.gc.ca

Federal – Financial Consumer Agency of Canada (FCAC)

a: Enterprise Building, 6th Floor, 427 Laurier Avenue West, Ottawa, ON K1R 1B9
p: 1-866-461-3222
w: www.fcac.gc.ca